Italian Design Masterclass (IDM) is a training program aimed at young Chinese designers and professionals during which it will be told how leather, a byproduct of the food industry, becomes a product of extraordinary excellence for the fashion, furniture and automotive industry.

The Masterclass, which was held in Shangai in September, represented a great opportunity to present the brand, the philosophy of sustainable development and the ability to innovate, to the Chinese market; a market in strong growth, characterized by consumption increasingly attentive to values such as quality, design, style and innovation.