20 August 2024

Women’s Lifestyle - Expansion into women’s lifestyle for Tumi

Image shows Mun Ka Young with the Mini Train Case Crossbody

High-end luggage and bag brand Tumi has launched a new collection called Voyageur Leather, which it says is a new iteration of one of its most loved collections. By Leatherbiz.

South Korean television and film star Mun Ka Young is helping Tumi launch the collections. The brand said its campaign would “transport viewers onto the streets of Seoul for a day in her life, with Tumi by her side”.

The brand says it has used “high-quality, rich leather” for this new version of Voyageur. The collection includes backpacks, totes, shoulder bags and crossbodies. Brand-new to the collection is the Mini Train Case Crossbody body bag, which comes in three sizes.

Speaking of the campaign and the new collections, Tumi’s creative director, Víctor Sanz, said: “We are expanding further into women’s lifestyle. Mun Ka Young perfectly embodies the stylish and on-the-go Tumi woman.”

關於亞太區皮革展 ​

我們為皮革、物料及時裝業界創造面對面洽談的機會,爲客戶締造實質商機。我們雲集世界各地的商家,讓他們尋找新的合作伙伴,發掘潛在客戶或供應商,並掌握業界最新發展。

 

我們主辦多個專注時尚及生活潮流的商貿展覽會, 為這不斷變化的行業,提供最全面的買家及參展商服務,方便他們了解急速轉變的行業環境,並預測來季趨勢。

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