Another step toward the valorization of leather: CICB is the new Leather Naturally associate member. Leather Naturally brings together the main global players in the leather chain to promote, through media and events, the features and use of the material to industry customers, media, creators, and end consumers. According to José Fernando Bello, CICB executive president: “Leather Naturally’s values are in line with what we believe in. It is a partnership that will only bring benefits to the sector.” In addition, the organization makes available a wide range of content that put leather aspects like uniqueness and sustainability in the spotlight. All materials are available to any audience interested in leather for use and sharing at www.leathernaturally.org. Check it out.