25 April 2025

Be Careful what you Wish For: The Slowdown is Here

Willy Gallia of the Schneider Group writes on LinkedIn: Had a great exchange with Luca Bruschi from REDA yesterday — always a pleasure to bounce thoughts with someone who blends deep industry roots and thoughtful clarity.


We talked about Trump’s proposed tariffs and stumbled upon some interesting thought. Most reactions I’m hearing in the broader conversation are anxious: they’ll hurt trade, slow down the global economy, create friction. Fair enough — and let’s be honest, Trump’s political style is reckless, polarizing, and rarely grounded in long-term vision.


But here’s the uncomfortable question:


If the fashion industry wants to slow down, consume less, and produce better then why are we panicking when the brakes get tapped?


Maybe we don’t like how it’s happening, and I agree — but the outcome? It might not be entirely negative. A slowdown could force the shift we keep claiming to want: toward longer-lasting, more meaningful garments, and a renewed focus on natural fibres.


If trade politics shake the foundations of overproduction and fast fashion, is that such a bad thing?

We need to separate method from message — and ask ourselves: what kind of fashion system are we really building?

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