A new initiative designed to improve the sustainability of leather supply chains has been launched by World Wildlife Fund (WWF).

The Deforestation-Free Leather Fund represents an opportunity for industry leaders to pool resources and unite around a common goal of advancing responsible leather sourcing practices. Initial efforts will focus on Brazil, which is home to the world’s largest rainforest and the leading producer of cattle and leather in South America.

Through collaboration with Brazilian partners, the Fund will implement proven and cost-effective solutions to improve traceability and ranching practices, as well as restore degraded natural areas.

This Fund is focused on building a future that supports healthier landscapes, vibrant communities and more sustainable leather products for consumers.