Marking one year of the refreshed Stahl brand

One year ago today, we refreshed our brand and identity to reflect who we are today: a diverse, global, purpose-driven business serving customers across the global leather, performance coatings and packaging coatings markets.

Over the past year, Stahl has been working on a strategic repositioning as a world leader in speciality coatings for flexible materials. This journey has included:

• The launch of our new purpose, Touching lives, for a better world
• The acquisition of our Packaging Coatings business
• The divestment of our wet-end leather business.

While we’re proud of where we’ve come from – a coatings company with a strong heritage in the leather industry – our brand no longer reflected who we are as a business or where we’re headed. We introduced a powerful new logo and colour palette, which captures the values at the core of our success.

But there’s more to a brand than the images or colours we put on a page. It’s how we show the world who we are: a visual representation of our unity around our purpose and goals. And we will continue to evolve as we live our purpose and keep delivering value to our customers and society at large.