18 November 2024

Luxury - Young consumers less attracted to luxury brands, Bain says

Altagamma, the association that promotes luxury brands producing in Italy, held the 2024 edition of its Observatory event in Milan on November 13. By Leatherbiz.

This was the twenty-third edition of the event, which analyses the situation in the global luxury industry.

One headline finding from the event, based on research from analyst firm Bain & Company, is that the personal luxury goods market could finish 2024 with a fall in value of 2% year on year.

Bain said high-end consumers were reducing their spending and that younger consumers appear to be less attracted to luxury brands than previous generations.

“As the customer-base shrinks,” it said, “engaging top customers, who now have a growing share of luxury consumption, is more crucial than ever.”

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