This is the question we asked Liam – the Global Creative Director of Ecco.

His answer: Where do I start!? What constitutes my own feelings about “great design” and to a great degree this is also true within my role at Ecco, I look for three elements. I look to embody and harmonize aspects of:

Where do I come from?
Where do I belong?
Where do I hope to go?

Given that I see design this way, the idea of memory is obviously central to achieving this blend within product. I don’t think it’s an exaggeration to say that out of all the materials used in fashion and footwear (wovens, knits, felts in cottons, silks, velvets, canvases, twills, damasks, brocades, nylons, rayons, ramies, viscoses, bio-fibres, etc) “Leather is the material with by far the greatest potential to capture memory. When both designers and consumers who are passionate about leather talk about this, you’ll often here them describe leather as a living material. Leather captures, complements, and remembers shape”.

If you like to read the whole interview, click here:
https://bit.ly/Liam-Ecco