In this episode of the ILM’s View from the Top podcast series, Deputy Editor Tom Hogarth is joined by Muhammad Junaid Vohra, a leather industry consultant based in Pakistan who works with UNIDO, better known as The Leather Dude.

Vohra discusses how he brought leather to kids in Pakistan with an innovative new product, the trials and tribulations of the leather industry in Pakistan and worldwide and what the sector should be doing about messaging and bringing in new people.

Listen to the engaging 40-minute podcast below or find the ILM View from the Top podcast series on Spotify, Google Play and Apple Podcasts.

Click on podcast to access and listen.