The US sports footwear firm New Balance announced that it will begin production in the Puerto Tirol industrial park in the province of Chaco, where it will start producing shoes from February 2023.

The project arose as a result of the trip that the delegation of the government of the province de Chaco made to Boston, where they met with representatives of the US Chamber of Commerce.

At the start of the project, two production lines will be incorporated into a 4,000 square metre plant. The company plans to hire a total of 250 employees.

To carry out production, New Balance partnered with the Chaco company Punto Medio.

“Having a global brand in Chaco is a transcendent fact and fills us with enormous satisfaction,” declared the governor of the province, Jorge Capitanich, during his visit to the company.