Leather and the Consumer. 2.000 respondents were questioned about leather and their buying behaviour. ⁠ ⁠ When it comes to so-called “vegan leather” there is a lot of confusion among consumers. 54% of respondents had no idea of the composition of this material and that it could potentially be 100% made from polyurethane or pvc (plastic). Once they knew this, how do you think they reacted?⁠ ⁠Click the link to read and download the free analysis of buying habits around leather. https://bit.ly/3xj6BNt