Real Leather. Stay Different. is a global campaign that has reached some 750 million people and hundreds of thousands of students. It makes the case for leather (and other natural materials) and for making the best use of society’s waste, particularly the hides that are the by-products of the dairy and meat industries, before looking to the petrochemical industries for manmade materials. Flexible and durable, leather is the natural alternative to fast fashion. From the best in student design to cutting-edge academic research, Real Leather. Stay Different. (RLSD) gives the international leather industry a consumer voice. Working with colleges and students around the world to educate and celebrate, RLSD is at the forefront of promoting the beauty and sustainability of leather.

RLSD invites designers worldwide to showcase their talent by entering one of their student design competitions, covering the UK, Nordics, China Mainland, Taiwan Region, Africa (spanning 10 countries) and the Philippines alongside an International Competition open to students and recent graduates around the world. As RLSD enters their fourth year of the International Student Design Competition, it continues to champion creativity that honors the elegance of natural materials. It’s a competition that not only inspires innovative design but also educates about the sustainable benefits of leather as shown year after year by the thousands of entries and 100s of universities and colleges around the world that take part. The impact of the competition is impressive and can really elevate the career pathways of those who enter. Visit chooserealleather.com or rlsd.internationaldesigncomp.com to view some of the great work created by the designers.