14 January 2025
Sports brand Puma has developed a new spring-summer 2025 collection of footwear and apparel in partnership with Hyrox, writes Footwearbiz.
Launched in Hamburg in 2017, Hyrox is a competitive indoor athletic competition programme for people of all ages and abilities. Participants have to complete a series of eight runs of one kilometre, with each one followed by an activity at eight different exercise stations.
By the end of 2024, more than 5,000 gyms around the world had set up formal Hyrox affiliations and major championships take place in various locations around the world each year, including relay, doubles and individual races. Puma has been an official sponsor of Hyrox since 2019.
Key items in the new spring-summer 2025 collection include a hoodie, sleeveless top, shorts and tights in proprietary Cloudspun brushed material.
It also includes co-branded footwear in the shape of special editions of Puma’s Deviate NITRO 3, Deviate NITRO Elite 3 and Velocity NITRO 3 shoes.
We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.
We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.
