PrimeAsia proudly confirms its sponsorship for APLF Dubai, where the company will present many of its leading initiatives in an exerted effort to bring more transparency to the industry.

Between March 30th and April 1st, PrimeAsia will be at APLF Dubai and present some of its innovative projects that were recently introduced to promote transparency in its operations and supply chain.

At the core of its participation, PrimeAsia will be showcasing its Virtual Reality Platform, a unique initiative that allows customers, partners, and stakeholders to experience the company’s Gold Rated facilities, products and much more. With Virtual Reality, PrimeAsia is bringing its tanneries directly to the consumers, showing how sustainable leather is made and what modern, state-of-the-art tanneries can do. Without leaving the fair, viewers will be able to embark on an immersive journey with unparalleled virtual access to each of PrimeAsia’s manufacturing facilities and every phase of the leather making process.

Steve Savino, President of Global Sales & Marketing, says “we are extremely proud and excited to have had the foresight to invest in this immersive platform. Now, more than ever, companies must rely heavily on digital resources; this is one example of how PrimeAsia continues to be a leader in the industry. With this new virtual platform, our customers and stakeholders can experience PrimeAsia from the comfort of their own home or office. It also provides the end consumer with unprecedented access into the footwear and leather goods supply chain. This is a great resource to show how leather should be made, why it is a sustainable material, and why PrimeAsia is a world-class supplier. “

PrimeAsia China – 360° Virtual Tour
PrimeAsia Vietnam – 360° Virtual Tour

PrimeAsia will also showcase its Responsibly Raised Initiative, launched at the beginning of 2020, that promotes best practices throughout the supply chain, all the way back to farms of birth. The innovative approach kick-started a positive movement, whereby engaging with strategic partners, it is able to support and promote sound animal welfare practices, sound labor conditions, and efficient environmental stewardship leading to lower emissions, all backed by full traceability and third-party verification. PrimeAsia will continue to expand these strategic collaborations to promote continuous development and positive change within its supply chains and communities in which it operates.

PrimeAsia’s use of scientific-based systems to manage its environmental efficiencies – including its well-known LCA approach for continuous improvement – and its engagement with important multi-stakeholder initiatives are just some of the other topics that visitors will have the opportunity to learn more about while visiting APLF.

PrimeAsia’s stand will be located at the entrance of Hall 4 so make sure to stop by. We look forward to seeing you!