29 November 2024

Fashion Brand's Dilemma on Sustainable Materials

According to Nielsen, a significant 73% of millennials are willing to spend more for sustainable products, propelling brands towards eco-friendly solutions. However, research indicates there are a number of challenges that brands face in becoming fully sustainable.

 

Supply Chain Traceability

According to a report by McKinsey & Company, 60% of fashion executives identified supply chain traceability as a significant obstacle to implementing sustainable practices.

Cost Concern

A survey conducted by the Ethical Fashion Forum revealed that, 70% of brands face increased costs when using sustainable materials, posing a significant challenge in striking a balance between pricing and sustainability.

Material Availability

The Fashion for Good initiative indicated that 48% of brands struggle with the availability of sustainable materials, limiting their ability to fully commit to sustainable sourcing practices.

Certification Challenges

A report from the Global Fashion Agenda noted that more than 50% of brands find it difficult to navigate the various sustainability certifications, complicating the sourcing process.

Innovation Gaps

According to the Ellen MacArthur Foundation, over 50% of brands express a need for more innovative sustainable materials to meet their sustainability goals.

Materials+ Provides Sustainable Solutions to Conscious Brands

Materials+ has implemented a sustainable badge system which helps buyers to find certified exhibitors.

Recycled Materials 

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Biobased Materials

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Circular Solutions

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Sustainable Natural Materials

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Environmentally Responsible Manufacturing

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Social Compliance

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For more information about the M+ sustainability Programme, click here 

https://www.aplf.com/m-sustainability/ 

 

MATERIALS+ INFO 

Fair Date: 12-14 March 2025  

Location: Hong Kong Convention & Exhibition Centre 

Registration: Click to Register and Attend

 

With sustainable fashion in mind, Materials+ is an exhibition of materials, fabric, footwear components, leathergoods accessories and manufacturing technologies tailored for fashion buyers. Materials+ goes hand in hand with APLF Leather and Fashion Access which are considered as the most important sourcing events for the fashion manufacturing industries. 

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.

 

We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.

 

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