20 August 2024

Women’s Lifestyle - Expansion into women’s lifestyle for Tumi

Image shows Mun Ka Young with the Mini Train Case Crossbody

High-end luggage and bag brand Tumi has launched a new collection called Voyageur Leather, which it says is a new iteration of one of its most loved collections. By Leatherbiz.

South Korean television and film star Mun Ka Young is helping Tumi launch the collections. The brand said its campaign would “transport viewers onto the streets of Seoul for a day in her life, with Tumi by her side”.


The brand says it has used “high-quality, rich leather” for this new version of Voyageur. The collection includes backpacks, totes, shoulder bags and crossbodies. Brand-new to the collection is the Mini Train Case Crossbody body bag, which comes in three sizes.


Speaking of the campaign and the new collections, Tumi’s creative director, Víctor Sanz, said: “We are expanding further into women’s lifestyle. Mun Ka Young perfectly embodies the stylish and on-the-go Tumi woman.”

About APLF

We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.

 

We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.

 

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