26 July 2024
Footwear brand Birkenstock has announced the opening of its first retail store in France, located in the Marais district of Paris. By ILM.
The 130 sq m store is reportedly a milestone in the company’s European retail expansion, and includes features like leather cork in the interior design and an “experience area” in the basement for community events and retail activations.
The opening of the new store on July 20 showcased the new Natural Active Recovery Pack, limited to 1,500 units and including the Active Recovery footbed, the special edition Birki Air 2.0, and the all-new cork tools.
This is the brand’s first new European store in four years, and the company plans to open more in major.
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