23 July 2024
Revolutionary Cloud Sneaker: On’s Six-Minute Marvel.
On has unveiled a groundbreaking innovation in sneaker manufacturing with its new Cloudsurfer, produced using a spray-on plastic technology. This cutting-edge process allows the creation of a shoe in just six minutes, significantly reducing the time and resources traditionally required. The key material, known as CleanCloud, is a sustainable, carbon-emission-reducing alternative derived from carbon emissions captured from industrial processes. This revolutionary method not only enhances efficiency but also aligns with eco-friendly practices, setting a new standard in the footwear industry.
The Cloudsurfer’s design is engineered for high performance and comfort, incorporating a unique midsole technology that adapts to the wearer’s movements. This ensures optimal support and cushioning, making it ideal for athletes and casual wearers alike. The spray-on technique offers precision in construction, reducing waste and allowing for intricate designs that were previously unattainable with conventional methods.
This innovation marks a significant shift towards more sustainable manufacturing practices in the fashion and sportswear industries. On’s commitment to reducing environmental impact while maintaining high performance and quality sets a new benchmark for other companies to follow. The integration of advanced materials and cutting-edge technology positions On at the forefront of industry innovation, promising further advancements in the near future.
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We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.
