5 June 2024
Francis Tsang, co-founder of the ChromeFree Leather Alliance (CFLA), writes on LinkedIn that Chinese Gen Zs increasingly embrace a lifestyle of minimalism, sustainability, and mindfulness. In the digital age, this generation, seeking slower lifestyles, often strives to disconnect from the constant stream of information and social media, opting for digital detoxes and allocating time for self-reflection and introspection.
Young Chinese consumers are turning to American retro-core Goodyear welted footwear. Brands like Alden, Red Wings, White’s, and other are more prevalent here.
Goodyear Welted is a traditional shoe construction method that dates back more than 200 years. The result is a premium quality leather shoe that is more comfortable, durable and when taken care of correctly, will last a lifetime.
We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.
We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.
