According to LVMH, this partnership will enable the artisans across the group to contribute their creativity, know-how, and sense of French art de vivre to the organization of the high-level sports competition, writes World Footwear.

“This unprecedented partnership with the Paris 2024 Olympic and Paralympic Games will contribute to heightening the appeal of France around the world. It was only natural that LVMH and its Maisons be part of this exceptional international event. The values of passion, excellence and inclusion championed by high-level sports are cultivated each day by our teams, motivated by an unwavering desire to surpass limits. Sports is a tremendous source of inspiration for our Maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration”, commented Bernard Arnault, Chairman and Chief Executive Officer of LVMH.

Over several months, Paris 2024 and creative teams from LVMH and its Maisons have explored a “shared desire to make these Olympic and Paralympic Games an unforgettable experience that rewrites established codes”.

Paris 2024 will “entrust several essential roles to artisans from the LVMH Group”. These include the design of the Olympic and Paralympic medals by Chaumet. Moët Hennessy wines and spirits Maisons will provide their products as part of hospitality programs during the Olympic and Paralympic Games and will help ensure a superb quality experience for guests. Sephora will be a partner for the Olympic Torch Relay, proposing activations for the public all along the relay route, as well as at Group locations along the itinerary and at stops.

Between now and the opening ceremony, LVMH and its Maisons – in particular Louis Vuitton, Dior and Berluti – will present, with approval from Paris 2024, the different aspects of their engagement, enabling LVMH to become the ‘Artisan of All Victories’. During the Games, LVMH will also provide direct support for certain athletes whose exemplary journeys make them ‘Artisans of All Victories’. The first is swimmer Léon Marchand, who at the age of 21 has already won three world champion titles, is the world record-holder of the 400-meter individual medley and is a leading medal hope for the French Olympic team.

Lastly, as part of its partnership with Paris 2024, LVMH will expand its commitments to society specifically to sports, which inspires dreams and drives positive impact. To kick off this initiative, LVMH will join French charity Secours populaire français, a longstanding partner, and support a ery concrete program to facilitate access to sports for 1 000 children and young people aged 4 to 25 who live in vulnerable situations. The Group will provide funding for sports association memberships, training programs and beginner classes.