21 Nov 2022
Luxury group LVMH returned to Shanghai in the early part of November to take part in the China International Import Expo, reports Leatherbiz.
China launched this large-scale showcase for companies seeking to export products to the country in 2018. It has taken place each year since, but many international groups withdrew or scaled down their presence at the event when covid-19 restrictions made travel to China difficult.
For LVMH, 2022 marked a return after pausing its participation for two years. Fourteen of its brands took part, including leathergoods brands Louis Vuitton, Christian Dior and Fendi.
The group said it wanted to build on a long relationship with China by allowing visitors to the China International Import Expo to “discover the emblematic expertise of the artisans who are the foundation of the group’s success”.
We bring leather, material and fashion businesses together: an opportunity to meet and greet face to face. We bring them from all parts of the world so that they can find fresh partners, discover new customers or suppliers and keep ahead of industry developments.
We organise a number of trade exhibitions which focus on fashion and lifestyle: sectors that are constantly in flux, so visitors and exhibitors alike need to be constantly aware both of the changes around them and those forecast for coming seasons.
